By Phil Best Designers must deliver the orchestration of the total experience with a brand, product, or service or face irrelevancy Design in Business The complications come with these two questions: Where does the core idea around a differentiated, relevant, valued offering come from? And what is its relationship to this thing we used to [...]

To achieve major conceptual breakthroughs, we should do ethnographic field study to understand the hidden unmet needs of our potential customers. Right or wrong? It all sounds logical: study people. Discover hidden, unmet needs. Fulfill those needs, and leap ahead of the competition, producing yet another wondrous advance. This is the mantra of the design [...]

Not only is “influential” difficult to measure, but “design” is also nigh on impossible to define neatly. Nonetheless, we decided to put together a list of some of the design world’s most influential movers and shakers. From design thinkers to hands-on design doers in industries from graphics to industrial to auto design, our chosen 27 [...]